About the roleThe Analytics Specialist supports the digital department in managing the process of inspecting, cleaning, transforming, and modeling data to uncover valuable insights, patterns, and trends. It involves mastering various techniques and tools to interpret data and support the department in making informed decisions. The role helps the department understand the significance of the data and leverage it to drive informed actions and strategies.Key Accountabilities include, but are not limited to:Provide strategic support to the marketing department by extracting and presenting meaningful insights from data, identifying trends and patterns to support informed decision-making.Gain comprehensive understanding of customer behavior and market dynamics by leveraging non-business data such as website metrics and traffic patterns to provide actionable recommendations.Collaborate with the Business Intelligence team to develop specialized marketing and digital marketing dashboards to gain comprehensive insights and analysis.Collaborate with stakeholders including the Head of Digital to define data analysis objectives, design data analysis plans, and optimize processes for accuracy and efficiency.Contribute to the development and implementation of the data analytics strategy to ensure data-driven decision-making benefits operations.Gather and clean data from various sources, applying appropriate data analysis methods to ensure data quality and integrity.Conduct statistical analysis to understand KPIs and track the impact of initiatives to identify areas for improvement.Create reports by presenting findings and making recommendations on the data to communicate findings effectively to various stakeholders, including internal teams, brands, and external partners.Perform other department duties related to the position as directed by the Head of the Department.About youThe successful candidate will have the following qualifications:High School Qualification / Vocational Qualification / Diploma or Equivalent (Type of Diploma Based on Role) with Minimum 5 years of job-related experience.Bachelor's Degree or Equivalent with Minimum 4 years of job-related experience.Job-specific skills & experience:Able to generate creative ideas and innovative solutions.Able to communicate effectively with customers, colleagues, and business partners while maintaining clear, concise communication.Able to understand market and industry trends and keep abreast of changes in competitors, the industry, and customer preferences.Proficiency in data analysis tools, like Excel, SQL, Python, R, SPSS, SAS, Tableau, Power BI, Matplotlib, Seaborn, Plotly, and D3.js.Able to understand and analyze data, market, industry, and customer behavior trends.Application GuidelinesEmployees must submit applications through the internal vacancies portal (via GEMS) only.Please see below for all eligibility and requirements for internal applications. Note that any applications not meeting the criteria will not be processed.All internal candidates can only have three active applications at any point in time.All internal candidates must have completed a minimum of 10 months in their current role in order to apply for a new role.All internal candidates with an active final warning letter will be automatically disqualified from the recruitment process.If you are a Deck Crew (Qatar Airways & Qatar Executive) candidate, you would require a NOC to apply for this role.#J-18808-Ljbffr