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Loyalty Manager- Melbourne, Australia
Qatar Airline
Qatar,
We are recruiting for a Loyalty Manager for Melbourne, Australia.The selected candidate will take a lead role in the assigned region to manage, plan, and execute the Airline’s strategy for customer loyalty across all customer segments, including Program Members, Non-Members, and members of partner programmes. This role works closely with the Head Office Loyalty team to strategically employ customer data to personalize a premium, global, flexible offering that fully leverages company assets and drives up Net Promoter Score (NPS), membership, redemption, and revenue. The candidate will develop more direct customer relationships, rebuilding the loyalty offering to attract and create value for members and drive daily engagement with oneworld alliance partners and other partners.Accountabilities:Develop the regional Loyalty strategy for the assigned region and oversee the implementation of the strategy into actionable activities and campaigns to achieve loyalty key performance targets against the following indicators: customer lifetime value, Net Promoter Score (NPS), member penetration, communication engagement rate, partner revenue, redemptions, membership populations, and member spend.Track closely the performance trends of each channel with the help of comprehensive dashboards and performance tracking tools, and take corrective actions as necessary to ensure the assigned region achieves its targets.Manage all Loyalty activities related to budgeting, workflows, and processes for the assigned region.Maintain daily interactions with Head Office stakeholders in Loyalty, Customer Insights Personalization and Platform (CIPP), and other relevant departments to align all stakeholders on local, regional, and global initiatives and opportunities.Collaborate deeply with the Loyalty Marketing and Partnerships team and our partner’s marketing leaders to ensure aligned world-class loyalty marketing.Actively lobby for deeper digital integration with partner assets.Research, monitor, and report on best practices and localize products based on market needs to capitalize on key loyalty-focused opportunities.Work closely with the Head Office Loyalty team and other stakeholders to seek out technology innovation partners/requirements for new Loyalty Partnerships, especially co-brand acquisition and integration in the QR app and site.Act as the subject matter expert on loyalty, including activities across all customer segments, including Programme Members, Non-members, and Members of Partner Programmes.Develop regional partnerships geared towards reinforcing Privilege Club position and continually optimize partner marketing to drive value. Work with Privilege Club loyalty partnership to execute strategies that will grow the partner portfolio, increase revenue, offer value, and complement members flying across the QR network to improve member engagement.Be part of an extraordinary storyYour skills, imagination, and ambition are crucial. Here, there are no boundaries to your potential and the impact you can make. You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future and build the life you want while being part of an international community. Our best is here and still to come. To us, impossible is only a challenge. Join us as we dare to achieve what’s never been done before. Together, everything is possible.QualificationsHigh school qualification/Vocational Qualification/Diploma or Equivalent with a minimum of 7 years of job-related experience.Strong experience required in Marketing as well as Digital.Experience in corporate business acquisition, partnerships, and Loyalty Marketing is required.Managerial Skills - Ability to delegate work, set clear direction, and manage workflow. Strong mentoring and coaching skills.You must have the legal rights to live and work in Australia to be considered for this role.Application GuidelinesEmployees must submit applications through the internal vacancies portal (via GEMS) only.Please see below for all eligibility and requirements for internal applications and note that any applications not meeting the criteria will not be processed:All internal candidates can only have three active applications at any point in time.All internal candidates must have completed a minimum of 10 months in their current role to apply for a new role.All internal candidates with an active final warning letter will be automatically disqualified from the recruitment process.If you are a Deck Crew (Qatar Airways & Qatar Executive) candidate, you would require a NOC to apply for this role.#J-18808-Ljbffr
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